With more people caring about what they put in them these days, more healthier options continue to arise. A study done by Food Navigator in 2018 showed that 79% of consumers wanted to have a healthier diet by the end of the year. So why the sudden pivot when breweries were making such a huge surge only a brief couple of years ago? Well, the modern consumer changes quickly. This past year, the hard seltzer category has grown by over 202% with many prominent beer brands such as Sam Adams and Anheuser-Busch making the shift to seltzer. It is official – hard seltzer is one of the hottest new alcoholic beverages on the market, and that is not expected to slow down soon.
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